To find crowdfunding backers, you’ll first need to understand them.

The best way to gain a sense of your audience is to create a profile of the ideal backer, or a person who epitomizes your audience. In marketing, this is what’s called a buyer persona.

Once you know your audience it’s time to make contact. Generating leads pre-campaign, or reaching out to prospective backers, is very important. This is because one of the greatest predictors of campaign success is your lead volume before launch.

Media organizations and personalities have wide audiences. If possible, you’ll want to team up with media platforms to help grow your backer base.